My kids watch Sesame Street every morning while I get ready for work. This song has been on a few times and every single time it gets stuck in my head for the rest of the day:
One day I was singing this song to myself while walking around the office and it occurred to me that Adam Sandler is a genius.
OK maybe Adam Sandler isn't a genius, but he is definitely a very intelligent person that manages to delight his audience 75-90% of the time. If a company could learn to develop products that their customers not only liked but were delighted about 75% of the time they would be virtually unstoppable.
So why is it that Adam Sandler is so good at getting into our heads whether it is a movie or a song on a kids show about a puppet? Two things: simplicity and unexpectedness.
Simplicity - You always know what to expect out of Adam Sandler, if it is a movie the plot is simply the unassuming/everyman hero has a problem, and there is a girl involved. The hero always solves the problem and gets the girl. The characters are simple, you know the role each plays from the moment you see them on the screen.
Unexpected - You never really know what unexpected thing he is going to say or do next. I mean did you really expect the dragon to "kiss and tellmo"? I don't think so.
The result is that we are kept entertained with something that is familiar and unexpected at the same time. Now to get your brand to do the same thing. . .
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